![Appleの設計に込められている意図を伝えた動画「Designed by Apple – Intension」](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple.jpg)
@JUNP_Nです。WWDC2013の冒頭で流れた「Designed by Apple - Intension」の日本語版が公開されています。
Appleが製品を設計するにあたって考えていることはこれだ!
Appleが「アップル - Designed by Apple」というページを公開。
iOS 7が発表された先日のWWDC2013冒頭にて上映された動画の日本語版を観ることができます。
さっと確認したい人のためにメッセージ部分のみ切り出してご紹介
動画で見ることをおすすめしますが、サッと確認したい人のために動画のメッセージ部分だけを切り取ったものが以下。
もしみんなが
![Designed by apple 1](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_1.jpg)
あらゆるものを作るのに追われていたら
![Designed by apple 2](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_2.jpg)
完璧なものを作り上げることなどできるだろうか?
![Designed by apple 3](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_3.jpg)
私たちは勘違いし始めている 便利さこそが
![Designed by apple 4](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_4.jpg)
楽しさだと
![Designed by apple 5](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_5.jpg)
種類の多さこそが選択肢の多さだと。
![Designed by apple 7](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_7.jpg)
何かをデザインするときに求められるのは
![Designed by apple 8](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_8.jpg)
フォーカス
![Designed by apple 9](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_9.jpg)
私たちが最初に問うことは
![Designed by apple 10](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_10.jpg)
人がそこから何を感じるか?
![Designed by apple 12](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_12.jpg)
歓び
![Designed by apple 13](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_13.jpg)
驚き
![Designed by apple 14](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_14.jpg)
愛情
![Designed by apple 15](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_15.jpg)
つながり
![Designed by apple 16](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_16.jpg)
そして私たちは手を動かし始める その意図に沿って
![Designed by apple 17](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_17.jpg)
それは時間のかかること…
![Designed by apple 18](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_18.jpg)
数えきれいないほどの「NO」が
![Designed by apple 19](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_19.jpg)
ひとつの「YES」の前にある。
![Designed by apple 20](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_20.jpg)
シンプルにする
![Designed by apple 21](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_21.jpg)
完璧にする
![Designed by apple 22](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_22.jpg)
一からやり直す
![Designed by apple 23](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_23.jpg)
手がけるすべてのものが
![Designed by apple 24](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_24.jpg)
それを手にする人の暮らしを
![Designed by apple 25](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_25.jpg)
輝かせるまで。
![Designed by apple 26](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_26.jpg)
その時はじめて 私たちはサインを刻む。
![Designed by apple 27](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_27.jpg)
Design by Apple in California
![Designed by apple 28](https://www.danshihack.com/wp-content/uploads/2013/06/designed-by-apple_28.jpg)
source:アップル - Designed by Apple